Make your financial information reliable, manage risks, and adopt sustainable, agile, and innovative business practices.
Orange Bank puts data at the heart of its strategy
Head of Reporting and Management at ORANGE BANK, Meryem GUERROUANI answered some of our questions about digital transformation through data.
The challenge? Making data available to manage, optimize, and improve business, sales, and performance.

How is BNP PERSONAL FINANCE improving the management of its sales and marketing department?
Data-driven marketingrelies on the cross-referencing of internal, external, historical, and dynamic information (data), enabling marketers to better manage their campaigns.
A controlled approach increases performance and customer satisfaction while streamlining costs. Aligning teams, processes, and choosing the right tools are the pillars of a successful strategy.
WELCOME THE DATA INTO YOUR ORGANIZATION AND
ENTER THE NEW ERA THAT IS COMING

Banks
The banking sector is making greater use of data to improve customer experience,
assess risks, and combat fraud. Predictive analytics and
machine learning techniques help identify patterns and trends to
offer personalized products and services.

Insurance
Data mining is transforming the insurance industry, offering opportunities
for innovation. Data is used to assess risks more accurately, offer personalized and tailored products
and services, improve processes, and make
quick and more strategic business decisions.

Investment fund
Bringing a new approach to the sector, data plays
an increasingly important role in identifying market trends,
optimizing portfolios, and offering personalized advice to
its various clients, enabling more informed and effective decision-making.
MYDRAL, BNP REFERENCE TABLE EXPERT
A relationship that led to the development of BI across BNP Paribas entities .




