🚀 Take advantage of your data and embrace a data-driven marketing strategy 📈

Data-driven marketing : Marketing today is driven by customer information that can be captured at every stage in the buying process. Data such as a user’s browsing patterns, social media activity, online purchase behaviour, and other metrics can help you focus your marketing efforts on what works.

Overcoming challenges on how to analyse data coming from different channels and use facts to build effective marketing campaigns, are at the core of any successful marketing strategy.

During this webinar, we will discuss a customer use-case to show you how to leverage KNIME for preparing your data and Tableau for building effective reports and analysis.

👇 WATCH THE WEBINAR NOW 👇

AGENDA :

• Data marketing: what’s at stake?
• A digital agency use-case: how to increase ROI with marketing analytics?
• Talk: how to define the right metrics for enabling business growth?
• Q&A

Watch now and learn how to make better data-driven marketing decisions.

About KNIME 

KNIME is designed to provide fast, simple and interactive access to data prep and data science, allowing companies to embrace innovation.

KNIME® Analytics Platform is the solution to explore the potential of your data, to easily create workflows to prepare, clean, and enrich your data, to obtain insights for stronger analysis.

KNIME is unique with a global community gathering more than 60 countries using the solution.

Author Profile

Sylvana AH-LAYE

Hello ! Passionnée du marketing digital, je travaille quotidiennement avec les différents services de Mydral. Retrouvez dans mes publications du contenu sur le secteur du Big Data, de la BI et de l'IA. Le SEO ou l'e-réputation n'ont pas de secrets pour moi !

Latest entries

• Actualités5 mai 2022Newbie Bootcamp Award : notre concours de la meilleure data visualisation.
• Actualités5 avril 2022Quels enjeux pour l’analyse de vos données hôtelières ?
• Webinars25 mars 2022La maturité des Fintechs avec la data
• Actualités21 mars 2022Livre Blanc : réussir le pilotage des établissements d’enseignement